The Naked Bee was founded on a simple principle – the idea that a business should give more than it takes. They strive to create products that make a positive impact on both people and the planet., and they are passionate about this philosophy. They choose to use only the safest and most responsible ingredients. They never use questionable preservatives like parabens, and they make everything in the USA to ensure this quality. All Naked Bee products are cruelty-free.